A freshly squeezed orange or fresh pulped and strained apple would supply a fruit juice drink for immediate consumption, but to expect it to maintain its quality for even a day or two was tempting providence. Nowadays, with the benefit of ultra-high temperature (UHT) pasteurisation, aseptic packaging techniques and systems, pressed juices can be stored for extended periods with very little deterioration in quality. Previously, reliance had to be places upon the use of preservatives and ‘classical’ pasteurisation at lower temperatures (70ºC+) and longer holding times. As businesses grew and production and filling lines enlarged and developed, so did understanding of the need for correct sanitization of the plant items.
The progressive nature of the soft drinks industry has meant that throughout its history there have been many innovative developments, and in the early years these centred on the filling and packaging, or containedrising, of beverages. During the second half of the twentieth century, apart from the continuous move towards more efficient means of production and marketing of bottled or canned soft drink products, there was much progress in our knowledge of the constituents responsible for perceived flavour notes. Advances in instrumental analytical techniques have made it possible to identify those chemicals in natural extracts (whether of fruit or botanical origin) that provide the characteristic flavour profile.
Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years.The market for fruit & vegetable juice has grown at a steady rate over the last five years.Thus, due to demand it is a good project for entrepreneurs to invest.
Few Indian Major Players are as under
• Capricorn Food Products India Ltd.
• Dabur Foods Ltd.
• Foods & Inns Ltd.
• Maa Fruits India Pvt. Ltd.
• Surya Fresh Foods Ltd.
• Manpasand Beverages Ltd